We are passionate about hotel operations with a focus on driving bottom line profit and creating environments where our team members are empowered to do whatever it takes to provide memorable guest experiences. We are directly involved and closely manage each assets ensuring every decision is based on delivering to expectations on all levels.

• Business strategy, operating and capital budgets, and marketing plans
• Supervision of profit and loss statements focusing on maximizing top line, operating efficiency and margin improvement
• Corporate oversight and bench strength in sales and marketing, revenue management, e-Commerce, accounting, IT support, HR, food and beverage, facilities management and purchasing
• Technology solutions to maximize operational and technical efficiencies and enhance guest service
• Daily accounting operations and financial audits
• Management of ancillary amenities such as spa, parking, fitness and recreational services
• Facilities management and capital improvement services
• Preventative maintenance, housekeeping & service tracking programs
• Sales and Marketing training and direction
• Leadership development and training programs

Our HR practices focus on recruiting and retaining top talent within the hotel industry by providing clear standardized policies and procedures, in-depth training, accountability, and a strong value-based culture. Our systems and processes create a property culture focused on delivering memorable experiences and efficient operations.

• Administration – policies, procedures and compliance
• Recruiting, training, associate development
• Cultural Immersion and On-boarding
• Associate Training and Development – (i.e. LD I-III, Positive Associates Relations Training, Dynamic Sales Training)
• Payroll and Benefits Administration
• Risk Management – General Liability, Workers Compensation, OSHA, Immigration
• Technology and Reporting

Our Food and Beverage team has a genuine passion for creating unique and authentic F&B experiences focused on maximizing revenue potential and the overall experience. Our services include:

• Operational Management
• Market Feasibility
• Operating Pro Forma Modeling
• Concept Creation
• Development and Design
• Menu and Beverage Programs
• Technical Services
• Brand Development & Marketing
• Advertising and PR
• Promotions
• Menu Development
• Social Media
• Cost Control
• Purchasing

Our sales and marketing team delivers results through a powerful combination of customer segment marketing, direct sales deployment, revenue management strategies, and digital marketing to optimize market share. We expend infinite resources to meet expectations and to have every hotel lead their respective market. We manage by Market Segment and Channel to deploy aggressive sales and marketing strategies to optimize market share.

Sales & Marketing / Revenue Management

• Manage CRS Inventory Functions.
• Ensure CRS is set up and maintained optimally.
• Ensure all available rooms and rates are supplied to appropriate channels including GDS, Internet, CRO, and Brand Channels.
• Recommend input daily and weekly on hotel room inventory availability, room authorizations, room rates, discounts and seasonal rates according to the hotel strategy.
• Maintain the Revenue Management system and assist property level associates with the interpretation of system reports and screens.
• Provide Monthly Hotelligence report reviews looking for both direct sales and pricing opportunities.
• Analyze market changes through STAR data and hotel performance trends.
• Provide month end critique using Brand and Market reporting as well as monthly STR data.
• Actively guide and co-lead the RFP process for the Hotel to include setting the Depth of Sales Chart pricing, pricing seasons, and meeting all due date submissions.

Digital Marketing

• Brand.com management, maintenance, optimization and strategy
• Brand extranet and business application support services
• OTA marketing and technical support
• Paid search, meta search, display, video, native, social advertising strategy and management
• CRM/Email marketing strategy and management
• Online reputation management
• Ongoing e-Commerce performance reporting, analysis and analytics
• Search engine optimization
• Social media strategy and management

Our advanced systems offer accurate and timely financials and allow our management teams to operate in an effective and efficient manner. Our services include detailed P&L analysis, routine audits and a full range of customizable financial and reporting capabilities.

• A web-based product for hotel/end user access to financials and data access
• An integrated reporting/business intelligence system
• An integrated Automated Clearing House solution for reduced accounts payables transactional charges
• In-house designed hospitality budgeting application with accounting system interface
• Management of procurement platform and hotel compliance
• Comprehensive monthly and year-end reporting
• Set up and maintenance of bank accounts, sales/use tax processing and reporting, assistance with procurement of insurance, annual internal control audit

We administer and support numerous systems and provide services that enhance business operations and the overall experience. We utilize a variety of easy to use cloud based services that support all operational requirements.

• Administrative Office Equipment
• A/V Equipment Consultation
• Background Music System & Source
• Guest High Speed Internet Access Systems
• PBX, Voicemail & Call Accounting Systems
• Point of Sale System
• Property Management System
• Sales CRM Multi-Property System
• Time & Attendance Systems